Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious. Whether we want it or not, we influence our surroundings with the colors we choose. It can be a great help to support the message we wish to portray with colors that enhance it. We can show confidence, power, peace, joy through the right color choices.
Colors however don’t only influence the people who see us, but have a great impact on us, wearers before we even set out the door. Harness them well and they have the ability to energize us, lift our spirits, help us focus or relax.
Color psychology is also a known tool in medical science. In double blind tests for example they purposefully use colors to enhance the effectiveness of placebos: red or orange pills are generally used as stimulants.
There are several variables that govern your emotional response to colors, including past experiences. Here is a look at some colors and the most common emotions they evoke:
Red stimulates and excites the brain. It is associated with power, passion, and energy, or it might also be associated with danger or aggression.
Orange is a stimulating color that elicits feelings of excitement, warmth, and playfulness. It has the same energizing quality as red but is more muted, which can bring about a sense of comfort and creativity.
Yellow and Gold
Yellow draws attention and stimulates positive emotions. It is associated with hope and optimism. In the Hindu religion, yellow is a sacred color.
This color is often calming and cool. It can represent good luck, health, nature, and renewal or rebirth. Green can also communicate jealousy and envy. In the Middle East people associate it with money.
Blue improves concentration because it calms the mind. It can be sedative and calm or sad. Psychological associations with the color blue include trust and security, cleanliness, order, and technology. Many banks have blue logos to evoke a feeling of trust in their customers.
Purple is calm and soothing like most cool colors. It is associated with spirituality, royalty, and mystery. There are very few elements of nature that are purple, so it represents exclusivity.
Pink and Rosegold
Pink is a calming color that signifies vulnerability and safety, as opposed to the aggression of red. Pink is often associated with femininity.
Brown is warm and restful, but it can also be depressing. Combining brown with orange, yellow or gold reduces its depressing quality. Brown symbolizes earth, endurance, and reliability.
Black is signifies elegance and sophistication, power and sexuality. In clothing or packaging it represents wealth, elegance, and sophistication. Black clothing has long been the unofficial uniform of sophisticated New York City dwellers.
White and Silver
White is cheerful and can be associated with sunlight when combined with red, yellow or orange. It represents purity and innocence. Since Great Britain's Queen Victoria it is used for weddings to symbolize purity.